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Other Resources and Websites of Possible Interest to
Mountain Property Investors
All websites contain Web content and/or copy.Web copy and Web content can be put to use by earning money by itself or by helping you to make more money than you do now. First, it's important to understand the difference between Web content and Web copy.
Web content is content that will entertain your readers, or keep them informed. Web content usually takes the form of articles. Some sites also include audio files in their content, as well as videos and photos. Web content can be used by online businesses to interest customers in their website.
Web copy is text written to persuade the reader in one direction or another, usually to get the reader to do something or another. Web copy can be used to get the reader to buy items, to accept a newsletter, or to click on specific links. Copy also includes things such as a company / site slogan, and internal / company pages on a website (about us, contact, media kit contents, etc.), which goes towards portraying an image that you want to convey to visitors.
So how do you use this Web content and copy to make money? Here's how that happens:
Web content- There are lots of sites out there that depend on content to produce their revenue. Content networks (such as About.com, owned by the New York Times Co.) are a large example, while there are many smaller niche websites making their money in a similar way. To make more money online with Web content, use content to draw and keep site visitors while finding ways to monetize the website (such as including advertisements or having a membership fee to view the Web content). There are a few items to remember in order to make money with Web content:
1. Use the highest quality Web content available. High quality content will bring in more readers, is sometimes well suited for SEO purposes, and will earn you high-quality back links, which in turn brings better traffic, better search engine rankings, and more earnings.
2. Publish Web content regularly. By posting Web content on a regular basis, readers know when to expect new content, and will get into the habit of returning to your website. More traffic means more monetization potential. Your website should have new content regularly, and even if that is only weekly or monthly, keep it coming.
3. Make sure your copy will be attracting readers. Keyword research through either Wordtracker or Overture can give you an idea about what to use. While quality content doesn't need to be stuffed with keywords to rank well in search engines, it does need to address a need of your target readers. If searchers are looking for highly specific information about a certain niche, there may be a need for content on that topic. When doing this research, look at the highly searched words in comparison with the number of results those searches are turning up to get an idea for how much need there is on that topic.
Web copy - Web copy is generally used to make sales, bring readers back to the site again, or otherwise persuade the reader. Most people have seen the sales letters used to advertise e-books, with their bright colors, many subheadings, multiple order links and testimonials.
Not all Web copy is filled with hype however. Every online order page contains Web copy designed to convince the customer to either buy more items (such as being shown related items for sale before you checkout) or to finish the order quickly before you can change your mind. Guarantees are used to get the reader to order quickly, without hesitating.
There are strong psychological underpinnings in good Web copy, getting people to act a certain way and with a certain outcome. Hiring a professional copywriter (or even studying copywriting yourself before developing your website or online business) can easily lead to higher conversions from website visitors to buyers, earning you more money online in the process.
Do you want to make money online? Visit InternetBusinessAnswers.com and get free answers to any questions you might have.
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